Graphic Design | Illustration | Finished Art | Print

Creative concept work involves developing and executing visual solutions to communicate a client’s message or brand identity. This might include researching, brainstorming, sketching, formulating taglines, presenting ideas and even collaborating with copywriters and photographers. This step creates the foundation for a visually appealing and effective design, which resonates with the target audience and campaign goal.

Graphic Design brings together composition, colour, imagery and typography to best reflect your message. Your layout should display clear, concise information and an intelligent use of space to ensure your content isn’t crowded. An attractive composition with supporting imagery and concise copy will keep your customers engaged.

Making a beautiful design is one thing – ensuring it is set up accurately is another. Finished art is everything technical needed to prepare your file for print: cutter guides and folds; spot colours; foils and varnishes; checking photos, fonts and colours and knowing what will and will not produce correctly. It’s a hugely important and often overlooked step, requiring a full understanding of the print and finishing process.

Retouching might be anything from small adjustments through to intricate, more complex types of modifying and restoration. This may be improving the overall colour, removing marks and scratches, changing backgrounds, adding/removing objects, balancing the composition and adjusting lighting. Each photo is individually assessed to achieve the best possible result.

Illustration can add a completely unique look to your project. My signature style is a blend of both digital and freehand original artwork. I have worked on book illustrations, invitations, music album covers, logos and custom fine art commissions.

When your design work is ready to be printed, I provide a comprehensive suite of professional print services. I keep you informed throughout the entire process, ensuring that your final product is delivered on time and to your satisfaction.

It is imperative that you are completely satisfied not only with the final product but with the entire process start to finish. After fully discussing your brief and budget, I will work through the design process with you, keeping close contact at all times throughout the project. I consult, design and develop all in-house, delivering elegance and functionality to your brand. When you are satisfied with the end result I will work up your finished art and organise the print production for you.

Helping you reach your design goal is key. And if you’re in need of an additional service that I don’t cover, I’m happy to point you in the right direction of some of my expert contacts with whom I work alongside.

If you are considering a design refresh, launching a new brand or updating your printed materials, drop me an email to discuss your project.